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Freedom of expression at your fingertips.
Jonjan playing the HITar
Messy pedalboards. Barely controllable digital sets. Many devices that do one thing, and can do one wrong thing. The life of the modern musician is filled with great technology, controlled with not-so-great interfaces. The HITar demonstrates a revolutionary technology to control loops, percussion, effects, and tech straight from your guitar’s body, with the musicality and nuance that you expect from your guitar.
Imagine triggering a loop with a tap on the guitar’s side. Imagine playing amazing drums alongside your song, all without missing a note. Stadium-ready performances coming just from your fingers and from your instrument. The HITar is all this, and much more.
Our patent-applied-for Intelligent Expression (iX) technology extracts a robust, rich description of your finger taps in real time. It works all from within the guitar and it follows you wherever you want to go.
HITar promo video starring Jonjan. Click to watch on YouTube.
Exhibited at:
Press coverage:
Andrea Martelloni, inventor and software engineer
Mathieu Barthet, co-founding partner
Andrew McPherson, advisor
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Bridging AI and Artistry in Real-Time Musical Performance.
The MEMLNaut, our integrated hardware platform.
While AI and Machine Learning are transforming music creation, many advanced models create a disconnect, distancing the intuitive act of performance from the technology. GenAI and large models often reduce musical interaction to prompts and clicks, bypassing the rich, nuanced control of a musician playing an instrument.
MEML (Musically Embodied Machine Learning) directly addresses this challenge. Funded by UK AHRC, our project isn’t just about applying AI to music; it’s about embedding intelligent systems directly within musical instruments. We empower performers by making AI an integral, controllable part of their live expression, allowing the instrument to learn and respond to their unique playing style in real-time.
Our Approach & Technical Innovation:
Chris Kiefer, principal investigator
Andrea Martelloni, PDRF and software engineer